What FAQPage markup represents
FAQPage structured data describes a page that displays questions and answers created by the site. The visible questions and answers should match the JSON-LD. Markup should never introduce hidden content that users cannot find on the page.
Eligibility matters
Valid syntax does not guarantee a rich result. Search engines decide which sites and page types are eligible, and policies can change. Use the markup to describe genuine page content rather than treating it as a visibility shortcut.
Common mistakes
Frequent problems include missing acceptedAnswer properties, invalid JSON commas, HTML entities in the wrong place, duplicate questions, and schema that differs from visible copy. Validate the final rendered page after publishing.
Generate clean JSON-LD
Add your real questions and answers to the FAQ Schema Generator, then copy the validated structure.
Open the recommended toolFinal check
Conversion is only one part of the workflow. Review the output in the system where it will be used, confirm that important details remain accurate, and keep the original source until the final version has been verified.